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COMPANY CULTURE

There is an ancient Greek fable called "The Hedgehog and the Fox": The fox knows many things, but the hedgehog only knows one big thing. This battle between hedgehogs and foxes happens every day in some form or another, although the fox is smarter than the hedgehog, and the hedgehog always wins.

Princeton University professor Marvin Bresler pointed to the power of hedgehogs: "You want to know what separates those who make a big difference from others who are just as smart as them? It's hedgehogs."

狐狸同时追求很多目标，把世界当作一个复杂的整体来看待。狐狸的思维是“凌乱或是扩散的，在很多层次上发展”，从来没有使它们的思想集中成为一个总体理论或统一观点。
而刺猬则把复杂的世界简化成单个有组织性的观点，一条基本原则或一个基本理念，发挥统帅和指导作用。
35互联的“刺猬理念”并不是一个要成为最优秀的目标、一种要成为最优秀的策略、一种要成为最优秀的意图或者一个要成为最优秀的计划，而是它是对你能够在哪方面成为最优秀的一种理解。
35互联团队的每一个成员，都是一只“快乐、充满智慧和勇气、勇于探索的刺猬”，快乐积极、简化目标、勇往直前。